Communication Campaigne
This is a multi-lingual awareness campaign to highlight the issue of violence against women. The project was commissioned by the European Commission of Justice. It had to speak to a variety of audiences throughout the European Union. This project took place during my stay at Scholz & Friends Berlin, over the course of a year.
Client: European Commission of Justice – Role: Art Direction – Agency: Scholz & Friends Berlin
Building a meaningful concept
The logo system
To reach the majority of citizens from all the 28 state members of the European Union, a language system was created. Using statistics to define the most spoken language of each country.
Rule of tree – Application for headlines
